11 July 2017
Allen Signs Tames Leicester Tigers
Working with elite sports teams is not something most businesses get the opportunity to do. However, we recently won a contract, following a competitive tender process, to rebrand Leicester Tigers' Welford Road Stadium.
We were commissioned by the English premiership rugby club to replace the existing signage on three of the stands in their 25,000-seater stadium including part of the new £8m West Stand.
To make sure we used the most appropriate methods of production and installation, the team initially surveyed the whole site, taking into account the height as well as the front, side and rear elevations of the stands.
The first phase of the project was to manufacture multiple signage panels to span the entire length of the Holland and Barrett Stand, which seats up to 10,000 supporters. These had to be installed at three different heights across the front of the stand: ground level, mid-level and upper level.
Similarly, we created the panels for the Nottingham Building Society Stand, which proved challenging owing to the awkward angle of the roof line, as well as wayfinding signs prior to the opening game of the season.
As part of the second phase the team was tasked with finding a way of branding the rear of the East Stand to help promote new sponsor Mattioli Woods.
This was quite a challenging job as we had to do a lot of work on site while the club was having a new pitch installed which meant we had to plan the installation very carefully.
However, we like a challenge so we were only too pleased when we found out we'd won the job. We worked closely with the club to review all their requirements and we even managed to save them several thousands of pounds in the process by coming up with more cost-effective ways of manufacturing the signage and fixing the panels to the steel structures around the site.
We're now looking forward to continuing to work with the Tigers in the future and wish them all the best for 2017!
