Retail Signage Rebrand

We started working with the retailer Lincolnshire Co-op in 2013 manufacturing and installing the retail signage in their new and existing stores which were being refurbished. Six months later, the society embarked on a rebrand of both the exterior and interior signage to bring the stores up to date.

We worked closely with their preferred design agency on the new brand which had been created based on feedback from Lincolnshire Co-op members. Initially we were appointed to work on three trial sites, each offering an example of the typical store format, from their smaller convenience-type food store through to one of their larger destination stores which included a café and supermarket.

With three stores completed and the designs signed off, the project was put out to tender. We successfully won preferred status and worked initially on a site-by-site basis as each store was being refurbished.

After the initial phase, and with the new elements receiving widespread positive feedback from the stores and their customers, it was decided to progress from this method to a full-scale roll-out.

Allen Signs has successfully completed a minimum of two locations per week since 2014 with most stores being live during the process. We worked with the Lincolnshire Co-op's project team to implement a schedule, which was divided into three monthly blocks with regular reviews throughout, and develop the project as it progressed. Although food retail is the society's core business, the rebrand included its pharmacies, travel agencies, florists and funeral homes in Lincolnshire, Nottinghamshire, Norfolk and the East Riding.

Each of the 200 stores was unique with different requirements and quantities which required us to survey, cost, design and produce each store individually. Following the successful completion of this project we entered it into the British Signs Awards 2016 and were highly commended in the Roll-out Programme of the Year category.