11 July 2017
Making an Exhibition of Yourself
If you're just starting to plan for events and exhibitions, consider your priorities and create a plan of action. Although you may think you've got plenty of time, you can easily find yourself four weeks away from a trade show or business expo with nothing prepared.
We've been in the industry for over 50 years now and have learned a thing or two about event management, both from the point of view of an exhibitor and as a supplier of exhibition stands and signage. Here are a few hints and tips we've gleaned along the way.
Find out who is attending: make sure you get your messages right; think about what you want to convey about your business and how you can use social media and your print and display materials to influence who you speak to on the day.
Do something different: The choices available for exhibition stands are vast and knowing which is the best method for you may not be easy. That's why so many of our clients return to us each time a new opportunity arises - we work with them as an extension of their marketing or business development team to understand exactly what they want to achieve and help bring their vision to life.
Make sure your exhibition stands out from the crowd and consider doing something a little bit different, like using vinyl footprints to lead people to your stand on the day.
Digital displays and multi-media screens are also another good way of demonstrating your products and services at an exhibition or event in an eye-catching way. We can provide freestanding digital units or bespoke digital displays to give your stand the 'wow' factor!
Creativity is one of our core strengths and we have years of experience in developing exciting and innovative ideas for our clients, so feel free to come to us with a blank canvas!
First impressions count: think about the feeling you want to create. By understanding your business and your aims we can help you to make an impact that will leave potential clients, partners, suppliers and even employees wanting to find out more.
What, if any, display materials do you already have? Have you got an existing stand that could be revamped to make it more up to date? We aim to provide excellent value and can save you money by updating existing materials or reusing fixtures and fittings.
Set a budget: it's often the question most people leave until last, but if we know what level of budget we're working with from the start, we can make sure our team comes up with ideas you can afford.
It's quite simple: we want to exceed your expectations. We pride ourselves on delivering the highest levels of service and products that demonstrate excellent value for money.
